Nvidia just killed its controversial GeForce affiliate program

Category: News
Submitted by administrator, 790 day(s) ago

When Nvidia announced its GeForce Partner Program (GPP) just a few short weeks ago, the company pitched it as being beneficial to consumers, saying it would "ensure that gamers have full transparency into the GPU platform and software they're being sold." A controversy ensued, however, and now Nvidia is pulling the plug on the program.To quickly recap how things got to this point, the program aimed to incentivize Nvidia's hardware partners to align their gaming brands exclusively with GeForce products. In exchange, Nvidia would provide a host of perks, including early access to products and enhanced marketing support.Nvidia stressed that the program wasn't exclusive and that its partners could continue to sell and promote any products they wanted."Partners choose to sign up for the program, and they can stop participating any time. There’s no commitment to make any monetary payments or product discounts for being part of the program," Nvidia stated

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