Global pillow market is dominated by pillow made from 100% cotton which is specifically used for sleeping application across globe. Internally, pillow is consists of a filling material like foam, synthetic fiber, feathers, latex and many more. Pillows made from feather is most expensive compare to other pillow types. Pillows made from feathers are generally desired by consumer who prefers more comfort. The pillows which has anti-static and anti-bacterial features are in huge demand for medical application in hospitals to avoid any kind of allergic reaction caused by bacteria.
Global Sleeping Pillow Market benefits is segmented by material, filling material, shape, feature, application and region.
The Global Pillow Market is mainly driven by increasing consumer needs of various kinds of pillow for decoration, sleeping and travelling purpose. Availability of pillow made from different material which used for various application along with specific features is supporting the market growth. Increasing awareness among consumer about selection of a pillow which suits their sleeping position is fueling the pillow market growth.
These factors will play a key role in the growth of Pillow market at the CAGR of 4.3% during 2017-2023.
The use of pillow is mainly depends upon the material, filling material and shape of the pillow. Pillows made from synthetic fiber are cheap, durable and easy to wash which is boosted its sales in Middle East and Africa region. Memory foam is polyurethane with added chemicals, increasing its viscosity and density. It reacts to body heat and pressure, allowing it mold to neck and head because of these reason it is largely used for therapy and for medical treatment of patients who suffering from neck problems.
The major key players in pillow market are
The Global Pillow market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific has the major market share followed by Europe. Population in Asia Pacific region contributes around half of the world’s population which has created huge customer base for pillow market. Innovation by key players in pillow filling material and attractive designs and shapes of various pillows is attracting consumers from Europe and North America region. Increasing merger and acquisition activities of key players with major player from Middle East and Africa will boost the sales of pillow in that particular regions.
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