Embracing Big Data may sound complicated but it need not be. Web scraping (aka. web crawling, web data extraction, web harvesting, screen scraping, etc) is a technique used for acquiring large amounts of data from the web, such as social media, news portals, government reports or forums and turn it into structural dataset such as Excel, CSV, or database. This data can then be analyzed or processed for various purposes. Despite that web scraping is really nothing new, not many of us are aware of the web scraping activities happening around us every day. So in this article, I want to share the ways real businesses are using web scraping to achieve their strategic goals. If you are lucky, you may be enlightened by some of these ideas.
Collect articles of any topics from UGC platforms such as Quora or Medium conveniently. Broaden the scope of your original content by including other’s people’s perspectives.
Stay tuned of what your competitors are doing, their events, product developments, pricing strategies, and marketing campaigns. Knowing what those competitors are up to can help you stay ahead of the game and always be ready to fight back.
Understand customer sentiment and feedback by extracting reviews from E-commerce portals and other public sites.
Know your customers better and how they are perceiving the products and services offered by your business. Depending on the specific industry, Yelp, Amazon, Trip Advisors and the other dozens of rating and review sites are great places to explore.
Simply find a website where your prospective buyers can be found, fetch the information you need such as phone numbers, emails, addresses. Web scraping can help you collect thousands of leads within minutes.
Scrape property details and agent contact details from real estate websites (eg. Zillow, Realtor, etc)
Turn any data you find online into structured data and analyze them using any BI tools. Custom analysis can effectively reflect public demand and behaviors that are important for any business.
Crawl all the data you need, let it be data points, images, or files for training your bots from the largest repository of data, the web!
Scrape metadata (eg. title/description/etc) from any websites or crawl internet search engine results for Search Engine Optimization monitoring.
Use web scraping to monitor what your competitors are offering in real-time. Learn about your competitors' pricing strategies and increase your profits.
Crawl forums and communities to extract data including posts and authors.
If you have a brand that people talk about via different channels, such as social media, forums or others, you might want to set up an automatic mechanism to fetch those data relevant to your interest and implement sentiment analysis for better decision marking.
Use web crawling to filter out fake reviews (shillings) for more accurate analysis.
Scrape customer profiles for accurate ad targeting. Understand your customers better by analyzing their comments or reviews, such as their genders, age groups, spending habits even hobbies to make better-targeted ads based on the observed patterns. If available, use profiles information for accurate ad targeting.
As Carly Fiorina, former executive, president, and chair of Hewlett-Packard Co. had said, “the goal is to turn data into information, and information into insight”. Having the World Wide Web around means having the world’s largest and unbiased database, creating unprecedented business opportunities. Act now and stay ahead of the game.
Submitted 2 day(s) ago by mdasadsnf